Articles in the category: Email verification

What email verification is, how it works and why it matters: answers and articles on keeping your email list clean and your emails out of the bounce pile.

What is email verification?

Email verification is the process of checking whether an email address is valid without sending an actual email.

Why is email verification important?

Using an email verification service lets you remove expired, mistyped, temporary, disposable, invalid and risky emails from your list. This protects your business from high bounce rates, protects your sender reputation and reduces the chances of your emails going straight to spam. Learn more about email list verification here.

What causes emails to become invalid?

Email lists decay as people change jobs or switch email providers, or because an address was wrong when it was entered. To counter this, we recommend regular email verification to remove expired, invalid or unwanted emails from your list.

What causes emails to bounce?

Email bounces can happen for different reasons, including aging email lists, incorrect sender configuration and your emails being reported as spam. Managing bounces properly is essential to stay compliant and avoid further problems. High bounce rates can have serious consequences, such as sending restrictions or even the suspension of your account.

What checks are performed to verify an email?

No Más Rebotes runs four main types of email checks without actually sending an email:

Who should use an email verifier?

Any email list will decay at a rate of around 22.5 % each year1. Regular maintenance is needed to avoid high bounce rates while keeping conversion rates healthy.

What happens after I verify my email list?

When you verify your email list, you receive a report that classifies emails as deliverable, undeliverable or risky. You can then remove or segment the problematic emails. No Más Rebotes also gives you more information about the emails on your list, such as which ones are temporary, catch-all, role-based or free email accounts. More information about verifying your email list.

What happens when an email bounces?

When an email bounces, it doesn’t reach the recipient’s inbox. This means the email account can’t receive emails, and you’ll get a bounce notification.

Does email verification work for all email providers?

Yes. Email verification can check addresses from all the major providers, including Gmail, Yahoo and Outlook, as well as private domains. Try verifying an email for free here.

How can I reduce the chances of my emails going to spam?

There are four main things you can do to minimize the chances of your email landing in the spam folder:

What should I do if I get a bounce rate warning?

A warning from your provider (for example, Mailchimp, Amazon SES or Mailrelay) usually means a high number of undelivered emails, also known as bounces. Email sending services monitor email performance to keep the service reliable for all users.

What is sender reputation?

Sender reputation is a complex metric used by email senders, email service providers and anti-spam solutions to determine whether or not you’re sending legitimate emails.

Email validation vs. verification: what's the difference?

In practice, “email validator,” “email checker,” and “email verifier” are used almost interchangeably.

What is email verification?

What is email verification?

This guide explains what email verification is and how it works, from syntax checks to spam trap detection, so you can keep your list clean and your emails landing in the inbox.