How can I reduce the chances of my emails going to spam?

There are four main things you can do to minimize the chances of your email landing in the spam folder:

1. Maintain a good sender reputation by verifying your email addresses and sending only to valid addresses.
2. Send appropriate email content.
3. Maintain high email engagement.
4. Use proper email sending authentication, such as SPF, DKIM and DMARC.

Find out how email verification detects risky and undeliverable emails and improves your campaign results here.