When an email bounces, it doesn’t reach the recipient’s inbox. This means the email account can’t receive emails, and you’ll get a bounce notification.
Why do bounces happen?
Bounces can have a number of causes, including:
- a typo in the email address
- an expired email address
- a full inbox
The problem with email bounces
Email providers and senders keep track of bounces, and senders with high bounce rates face consequences, including:
- not being able to send emails
- having your messages go straight to spam folders
Verifying emails before you send them is an essential step to reduce bounce rates and protect your sender reputation.