Email verification is the process of checking whether an email address is valid without sending an actual email.
Using an email verification service lets you remove expired, mistyped, temporary, invalid and risky emails from your list. It includes checking that the email address is correct and active, as well as identifying potentially harmful email types, such as disposable emails or catch-all domains.
Most email lists decay at a rate of around 22.5% each year1. That’s why regular email verification is an essential, ongoing process to make sure your messages stay out of spam filters and reach your audience. Without it, some of your emails will bounce, which hurts your sender reputation.
Try verifying an email for free here.